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Dr Donna Blevins's avatar

You touched on the biggest problem most small businesses have:

“…focusing too much on selling the concept of balance [whatever] and not enough on addressing the pressing, tangible needs of my their audience”

I’ve been guilty of that in the past until I realized:

it was outside of industry-specific

it was a common pressing, tangible need

Which is, the need to have something small to sell that starts building trust and loyalty.

I love giving small masterclasses. They’re are fun and fulfilling for me while being profitable.

That’s what I know small business need — a masterclass that give juicy tips and tactics without overloading the attendee.

Thanks a bunch for giving me the opportunity to confirm that I understand marketing @Heather Townsend.

Always getting back to basics of marketing at the beginning of the year is healthy. That is also good for my poker game — refreshing the basics.

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